EndYulin Banner Ad The festival kicks off at the start of the summer solstice (normally around June 20th each year) in which festival goers eat dog meat and lychees. Unlike what the propagandist from Yulin claims, The festival is not ‘Historic’ it began in 2009 as a money-making scheme, that was exposed by animal activists. The Festival sometimes called The Lychee and Dog Meat Festival spans about ten days during which it is estimated that 10,000 dogs and Cats are tortured (because they believe it makes the meat more tender and tasty) many of these innocent beings consumed are stolen pets.